DIGITAL MARKETING
Ad Creation & Engaging Campaigns
Our Digital Marketing Specialists know how to create captivating and attention-getting ads. Each promotional campaign and design is uniquely tailored to your car wash brand.
We partner with you to create the best messaging for your car wash brand, from the promotion that fits the goals you’re striving towards to the overall design. You are involved every step of the way approving every aspect.
Chances are you won’t know everything your ICS Auto Sentry® is capable of but we know the premier marketing placements to bring your campaign to life, right at the terminal for every car that visits!
There are multiple aspects to properly setting up digital ads, such as geotargeting, appropriate ad spending, and all the different ad size dimensions for every marketing platform. Luckily for you, we know how to take care of all the steps in your campaigns.
Our Digital Marketing Specialists know how to create captivating and attention-getting ad designs. Each promotional campaign design is uniquely tailored to your car wash brand and messaging. There are multiple aspects to properly setting up digital ads, such as all the different ad size dimensions. Luckily for you, we know how to take care of all the steps.
Search & Location-based Advertising
We have a stacked digital marketing team of certified specialists that know how to get the most out of any campaign for your car wash. Search advertising isn’t just paying to try and have your website appear higher in results… many factors are calculated in how a brand’s website appears in search results. Your digital presence is constantly playing into how your search results are affected. Rest assured that we have your brand’s digital presence at the forefront.
Location-based marketing is almost always used in any marketing campaign. It provides enhanced targeting that leads to an increase in action taken such as visiting your car wash site. Two popular marketing terms related to location-based marketing are “geofencing” and “geotargeting” and both work in tandem together. A geofence is simply applying a virtual boundary around a location, while geotargeting occurs when detailed aspects are applied to reach specific types of people within the geofenced boundaries. *Additional tidbit: Geotargeting uses location data from wireless devices for targeting and around 90% of users keep their location settings turned on. As long as the location settings are on than those users within the geofenced area can be reached.
Advanced
Targeting
Social Media Advertising
Having a Facebook business page is one of the best, things you can do to start establishing your car wash brand’s digital presence. It is not only free to create a business page but also adds to your search engine optimization (SEO).
From our experience and research, Facebook is one of the top-performing marketing channels for reaching the car wash audience.
When running a digital campaign for your car wash, we can set up a completely new Facebook business page if needed or simply gain access to manage an existing one. We will completely handle the ad setup and to make things even easier, the digital ad spend is included in the program.
Retargeting
There is over a 95% chance that a first-time visitor to your website doesn’t take any actions while on a page, meaning visitors will leave (or official terminology calls that “bounce”). Upon a visitor leaving a website, that is when retargeting comes into play.
As long as cookies are accepted, then that visitor has the potential to be retargeted. Specific ads will be able to be served to these previous visitors. The classic marketing rule is a potential consumer needs to view an ad seven times before making a purchase and retargeting is part of delivering that ad multiple times.
ICS Auto Sentry® & ePOS Campaign Graphics
Fully utilize the power of your ICS equipment and software! We know how to get the most out of your investment in that ICS tech. For each campaign we manage for you, we will completely handle the setup from the promotional code needed through ICS tech support to the creation of the campaign-specific customized graphics that would apply to your ICS Auto Sentry® and ePOS.
There are many different placements for advertising on the ICS Auto Sentry® and we know the best ways to take advantage of them.
ICS Auto Sentry® Campaign Graphics & Videos
Branded and custom promotional graphics and videos for your ICS Auto Sentry® would normally have a cost associated with it per request but when working with The Agency, if a promotional graphic or video is necessary for your marketing campaign it is included!
The ICS Auto Sentry® is loaded with possible campaign video placements and we deploy our A/V Team to create promotional videos when required.
Dedicated ICS Software Support Technician
There is a vast knowledge of technical know-how that comes from working with The Agency. Our full-service agency customers now have access to their own personal ICS Software Support Technician. The ICS Software Support Technician will work with you to utilize this priority support service when needed.
We can also review your current ICS WashConnect configuration and setup to see which ways it could be improved, along with your current ICS Auto Sentry® screen layout.
Promotional Website Popups
Promotional Landing Pages
One of the best forms of attention-getting for a website visitor is with a website popup! Impossible to ignore. With website popups, a form can be presented for contact information capturing and this is a fantastic way to build your overall subscriber list.
Popups are utilized organically and/or with any promotional campaign. When deployed properly, website popups can be a high-converting channel for your website visitors to take action.
Landing pages attached to your website are essential for any campaign, whether digital or print; even having a QR code directing people to a landing page for more information from a mailer or on-site signage.
The main purpose of a landing page is to be a singular-focused webpage on your website and for best practice, it is to have a landing page be where a visitor lands after clicking on a digital ad.
Not only will the landing page house additional information regarding the promotional advertising, such as providing another call-to-action, but the page also adds to the overall search engine optimization for your website.
Email Marketing
One of the most mature digital marketing channels, email marketing is tried and true. As a car wash, you will constantly be adding up new email accounts and it can still be one of the best ways to communicate with your customer base.
The emails we compose are custom designed to fit your car wash brand and mobile-friendly with highly successful deliverability.
We can fully automate your email blasts. Since we are completely a division of ICS, we have the unique advantage to be able to access your ICS WashConnect so you no longer have to worry about exporting and providing lists!
Too often ICS customers will export the needed lists from their ICS WashConnect to turn around and provide that wherever is needed but by working with The Agency at ICS, that step is no longer needed by you. Let us do the tedious steps while you focus more on your operations.
Text Message Marketing
Text message marketing is also known as SMS marketing (SMS stands for “short message service”). This type of marketing channel has quickly grown to be one of the most preferred and requested among car wash owners and rightfully so as the average open rate for text messages is 98%.
By doing your text message marketing with The Agency, we offer the exclusive ability to truly automate the whole process for your car wash. Just like with email marketing automation, since we have the ability, with your approval, to access your ICS WashConnect directly you would no longer have to worry about exporting customer information or reports and providing them to anyone, we have that all taken care of for you.
In addition to the true automation process we offer, you will have unlimited keywords, 10,000 message credits per month, ‘drip’ campaigns, surveys, wash club welcome texts, declined payment notifications, unlimited contacts, a high-volume text number, and the best part is it is all handled by our experts.
Subscriber List Building
Growing an email list or text message contact list for your car wash business is essential. If you offer wash club memberships then chances are you already have a database of customer contact information started.
We can help you to continue growing that contact subscriber list you have started or if you don’t have one at all, let’s establish one! The numerous marketing services we offer support list building and go hand-in-hand with our programs. Building a list can be done organically through a website or social media but if accelerated growth is needed have us launch a lead-generation campaign for you and watch the list grow.
Analytics Reporting
Management & Monitoring
The most unique feature offered ONLY by The Agency at ICS is with customer approval, we can access your ICS WashConnect to do the necessary data tracking for you. We don’t just look at how a single campaign performs, we look at the overall big picture of your car wash goal for the year.
We keep a continued eye on your car wash business success because your success is our success. During our monthly reporting, we stay updated with you on wash club count, cars washed, and revenue so we can reevaluate what campaigns to implement throughout the year.
Keeping this constant analytical eye on your car wash’s overall metrics ensures your marketing efforts are always being effectively measured and distributed.
Once a campaign is fully launched and live we don’t stop there. Our specialists continue to evaluate the performance to ensure everything is effectively running. Suppose any issues arise such as a promotional code not working or a graphic on the ICS Auto Sentry screen being out of place. In that case, your Digital Marketing Specialists are just an email or phone call away ready to provide the solution.
After a promotional campaign ends, we schedule a meeting with you to review the overall results. We discuss all the different aspects of what worked and what possibly didn’t, every wash site is unique and we want always to be sure to improve for your next campaign.