CASE STUDY

Why Choose The Agency At ICS

Market Testing

We spent years developing a marketing campaign that drives results. Our competitive strategies boost car wash sales and club memberships.

Industry Knowledge

The executive team at ICS has a combined 333 years of car wash industry experience & decades of carwash ownership experience.

Cost-Effective Digital Ad Strategies

Our bidding strategy in the digital Ad placement auction is highly developed. We’ve conducted widespread demographic studies to narrow our reach and maximize conversions. We’ve made thousands of refinements to our targeting data sets to ensure that no Ad spend goes to waste on the wrong audience.

Why Choose The Agency At ICS
Marketing Services
Market Testing
Industry Knowledge
Why Choose The Agency At ICS
Cost-Effective Digital Ad Strategies

SPARKLE CAR WASH

CASE STUDY

YEARLY MARKETING STRATEGY

Direct Marketing

Direct Mail Campaigns | Print Advertising Submissions

Sparklecarwash.com
AD SPEND

AD SPEND:

$12,598.43

AD REVENUE

AD REVENUE:

$56,310.00

TOTAL AD PROFIT

TOTAL AD PROFIT

$43,711.57

Direct Mail Campaigns | Print Advertising Submissions

SPARKLE CAR WASH

CASE STUDY

GRAND OPENING

Direct Marketing

Part 1:
Partnerships

Part 2:
Direct Marketing Campaign

Direct Marketing
Direct Marketing Campaign

Targeted:
44,996 People

FREE CAR WASH
Promo Code Redemption Rate:

10% | 4,139 Transactions Made

Save $7
Promo Code Redemptions:

1,528 Transactions $12,144 in Revenue

New Club Memberships:
818 | $232,535 Yearly Recurring Revenue

TOTAL CAMPAIGN COST: $15,025

Total Codes Redeemed: 631

Total Revenue: $2,839

16x Return on Investment

SPARKLE CAR WASH

CASE STUDY

GRAND OPENING

Digital Marketing

Direct Marketing
Direct Marketing

AD SPEND:

$3,600

UNIQUE VIEWERS REACHED:

84,896

Digital Marketing

228% Increase

Go-To Market Campaign
60 Days

AD VIEWS (IMPRESSIONS):

341,723